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Since when did our self-image dictate what and why one product is better than the next? For me and my parents, it's hard to say. I think the massive rise in consumerism all started with the Industrial Revolution and the sudden ability of the working class citizen to acquire the latest and greatest goods. During the 18th century, many of the goods were more like amenities and in some way improved the quality of life. The complete opposite is true for today. The products we consumers buy today are considered luxuries. The products of that time period became a measure of success among consumers. That was just the start of what evolved into the constant need to outdo your neighbor and the competition of producers to sell people their similar, but somehow better and more improved products...
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