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Essay text:
However in terms of shelf space, Frito-Lays are very dominant as they have many different flavors of chips. (Mapping done on the last page)
MARKETING OBJECTIVES:
To increase market shares from 35% to 40%.
TARGET GROUP:
Primary Target: Males and Females between the age group 12-30 years old. For those who want good quality potato chip. They are not brand Loyal and open to new ideas. And for those who eat Frito-Lays only as a snack.
Secondary Target: All the potato chips lovers all over the country.
COMMUNICATIONS OBJECTIVES:
To create a higher brand attitude. and to communicate "YOU SIMPLY CAN'T RESIST ONE"
TOOLS:
For this there should be very good advertising, like: print, radio, TV, billboards and the internet...
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