IKEA Invades America

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Title: IKEA Invades America

Essay Details:

Subject: Miscellaneous

Author: Lowell U

Date: May 20, 2017

Level: University

Grade: A

Length: 4 / 1164

Essay text:

Aggressively, IKEA plans to have 50 stores in the US by the year 2013. Now whether these lofty goals of a foreign company to achieve in the US market, given their international success- mainly in Europe, still remains to be seen. With proper analysis of the case, one can ascertain that IKEA needed to realign their value proposition with this new market segment, just altering their existing and fully functional strategy to fit the needs of the everyday American and to prepare for growth in a very large market. Value propositions define how product and service features as well as complementary services are packaged and offered to fulfill customer needs, the American's needs in this case...

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