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Essay Details:
Essay text:
This issue is of importance because it provides information for the reader who would
like to know how a company can be export all over the world by adapting its policy to the
local specificities. It identifies and gives explanations about the marketing strategies
implemented to export the IKEA concept to the French market.
The research was conducted using the case study method. It is based on primary and
secondary data. Secondary data collected from IKEA?s brochures and survey research results
and primary data collected through interviews with the person responsible for the public
relations of IKEA France...
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