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A country advantage is they have more than 2,300 suppliers in 67 countries.
2. Cultural factors that can hinder market expansion abroad or local preferences, customs, and attitudes. Just because your product is accepted in one country, another country may not value it. IKEA has been able to rise above the cultural factors in their way by adapting their marketing strategies to each market. For example, in Canada, they incorporate the moose to signify “the north”, or in the U.S., they had to add more media advertising.
3. IKEA is an example of how market expansion can prove successful if you have the right strategies...
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