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Essay Details:
Essay text:
0.06 3 0.18
Diverse product lines 0.09 4 0.36
Efficient manufacturing practices 0.04 3 0.12
Strong advertising campaigns and use of celebrities 0.14 4 0.56
User - friendly website - availability of online ? shopping 0.03 3 0.09
WEAKNESS WEIGHT RATING WEIGHTED SCORE
All men in top management 0.02 2 0.04
Low gross margin 0.03 2 0.06
Logo not recognized like rival Nike 0.05 2 0.1
Highly debt leveraged 0.04 2 0.08
Image detrimentally affected by labor rights 0.08 2 0.16
Campaigners
Total 1.00 3.26
Legend:-
1- Major weakness
2- Minor weakness
3- Minor strength
4- Major strength
External Factor Evaluation (EFE)
- EFE summarizes and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological and competitive information...
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