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Second will be SWOT analysis of ICI. Continued with marketing objective, strategies, implementation, and last is marketing evaluation and control.
Environmental analysis
Environmental factors can be split into two, external and internal. External (such as economic, competitive, political, technological, and socio-cultural) is related to the factors outside the environment. For competitive, there are exist monopolistic competition in the environment. Many competitors attempt to develop a marketing strategy to differentiate what they are going to offer from what ICI did. Price is one important element that they monitor...
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