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Essay text:
Many of the markets and industry segments face competition against other branded products, as well as retailer and private-label brands. Additionally many segments are differentiated by price (referred to as premium, mid-tier and value-tier products). Most of the globally established companies in the industry manufacture premium and mid-tier products.
Competitors in the Personal Consumer Products Industry
Procter and Gamble
Unilever
Kimberly Clark
Colgate Palmolive
Johnson and Johnson
Avon
Bath and Body Works
Body Shop
Because the industry is highly segmented and a wide range of products classes are offered an analysis of the industry without being specific to segments is very complex...
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