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I M Every Woman A Rhetorical Analysis Of Kenneth

I’M Every Woman: A Rhetorical Analysis Of Kenneth Cole’S “We All Walk In Different Shoes” Ad Campaign.

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Title: I’M Every Woman: A Rhetorical Analysis Of Kenneth Cole’S “We All Walk In Different Shoes” Ad Campaign.

Essay Details:

Subject: Miscellaneous

Author: Charles J

Date: March 2, 2012

Level: University

Grade: A

Length: 2 / 491

Essay text:

Classic fashion advertisements rarely use persons with disabilities as subjects. Kenneth Cole delivers this message through visual signs and persuasive ethos, logos, and pathos appeals. Why did Kenneth Cole create an advertisement, using the classic mannequin pose, but omit product details and pricing? Why does Kenneth Cole use Aimee Mullins as their subject? What is her credibility? What message is Kenneth Cole trying to convey? What do the signs suggest? What does this ad say? These questions can be answered by looking at the visual signs and persuasive appeals. My first observation was how Kenneth Cole established their ethos or credibility...

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