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Major macro environmental factors
A. Demographic ? Study of human population in terms of size, density, location, age, gender, race, occupation and other statistics. The U.S. worships scientific and technological advances and wants the latest gizmos.
B. Economic ? Automakers have asked for tax incentives to stimulate purchase of clean-fuel and high mileage autos. The economic environment consists of factors that affect consumer purchasing power and spending patterns.
C. Natural ? It involves natural resources that are needed as inputs by marketers or that are affected by marketing activities...
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