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Today, international companies are making quick entry through new technologies into national markets and offering stiff competition to the local firms irrespective of their size. The net result is a constant search for new markets by every firm that wants to sustain its growth potential and thus evolve globalization of business. Against this backdrop, this article traces the emergence of globalization, its impact on business, and the emerging need for new techniques of managing human resources in a global context.
WHAT IS GLOBALIZATION?
Globalization, as an ideology, connotes freedom and internationalism...
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