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rivals Nike and the failure to spot new trends such as the running boom.
FAMILY RIFT
Both Adidas and Puma have recovered from their brushes with disaster as publicly owned companies in the vibrant $17-billion worldwide sports shoe industry, but only after long and messy separations from their family owners.
"I was fascinated by the mixture of this incredible family rift, the business feud and the sporting triumphs, which forged two mighty brands recognised all over the world," Smit said of her book which also draws on U.S. intelligence documents and more than 200 interviews around the world...
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