hospitality

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Pre-written Papers:

Title: hospitality

Essay Details:

Subject: Miscellaneous

Author: Danielle D

Date: October 28, 2014

Level: University

Grade: A

Length: 13 / 3712

Essay text:

1998:9) The reason behind choosing this definition for the relationship marketing is, this definition is trying to cover almost the maximum essence and meaning of relationship marketing. Gordon has presented it in very simple words. According to him the relationship marketing is an ongoing process in which an organisation identifies its customers and creates a relationship with them not only to gain profits but to share the benefits together (organization and customers), and he also mentions that it is an lifetime association between them. In the second part of the definition, he includes the content of the relationship marketing i...

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