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Essay Details:
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Essay text:
This part demonstrates that Alara's mission is to promote healthy lifestyle by producing nutritious muesli products. Alara's products correspond to a growing necessity to lead a healthy lifestyle. Alara is currently present on various markets, where the demand for its healthy muesli is constantly increasing. Alara also wants to achieve higher profits and growth by establishing itself in new markets: Netherlands and Belgium.
The report continues with external analysis with an opening of a consumer profile, which identifies the target group that consists of people with a higher income that stick to a healthier diet...
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