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I give it a 2 because I saw a commercial for McDonald?s on TV the night before I went there. But, I wouldn?t have seen the display for chicken nuggets unless I entered the store.
Marketing mix of Ellen's choice
If I were Ellen, I would choose the McDonalds but not purchase the 99 cent hamburger because of her doctor?s red meat restriction.
Product: Ellen would choose a chicken sandwich and side salad from the Dollar menu and still have money left over for a drink. The rating is 1, because she has a healthy meal that fits her budget.
Price: One dollar each for the salad, sandwich, and drink would be three dollars plus tax...
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