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"Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand," (Putts Law, 2007, p.1). HK is in the midst of a huge transition within the company, with new technologies on the forefront and a strong base of well known publishers that are not viewing the new eBook technologies as a competent and secure method of sales and distribution. To further add to the complexities, HK does not have a clear outlook as to the direction of the company internally, and resource allocation is surfacing as an issue. Finally, there is an extreme culture gap between HK and its employees and oversees outsourcing companies, mostly which is due to communication deficiencies within both parties...
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