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Harley Davidson Swot Analysis

Harley Davidson SWOT Analysis

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Title: Harley Davidson SWOT Analysis

Essay Details:

Subject: Miscellaneous

Author: Rachael N

Date: February 26, 2015

Level: University

Grade: A

Length: 3 / 808

Essay text:

The company also produces sport bike style motorcycles under the brand name of Buell. Other than its motorcycles, Harley-Davidson sells a certain type of life style and attitude. Including, but not limited to, goods licensed with the company name, such as a line of clothing and accessories. Retrieved June 12, 2007 from (http://www.hoovers.com/harley-davidson/--ID__10706--/free-co-factsheet.xhtml.) According to Buss (2004), Harley's roots stem from a blue-collar appeal for social mavericks, beginning with its founding in 1903, and continued to grow through the early '80s. During this time, a print ad showing a buff guy's arm with a Harley tattoo asked: "When was the last time you felt this strongly about anything” Marketplace Competition: J...

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