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Essay text:
(By not being able to meet demands, an attitude of must-have has developed)
Developing the relationship between customers, dealers and employees (HOG, HD University)
Providing awareness of H-D brand among non-riding public (Licensing)
Continuous improvement of quality and efficiency through ;
- Just-in-time inventory (being renamed MAN (materials as needed-to differentiate from ineffective JIT's processes implemented by other companies.)
- Employee involvement (EI)
- Statistical operator control (SOC) simple statistical techniques and control charts to monitor and answer 2 main questions Is the process in control (operating in a stable, predictable range of variation) and Is the process capable ( to remain within the specifications consistently )
Not dependent on advertising or other traditional marketing techniques "selling dreams and lifestyle not transportation "
Customers are the sales force ?It's one thing for people to buy your product or service, but it's another for them to tattoo your logo on their biceps...
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