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Essay text:
Targeting is very important in marketing and there are steps involved when determining who you will target.
When determining whom I wanted to target for advertising I needed to figure out what the gym offers for services and how each service affects each market as a first step. When looking at the gym the first thing I thought about was the downtown Burlington location, this gave me my first target market of workers in the downtown businesses looking for a gym that is convenient from their job. This market would be male and female, age range late 20's to early 40's, within a 5-10 block radius...
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