Greeen Marketing

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Title: Greeen Marketing

Essay Details:

Subject: Miscellaneous

Author: Anne B

Date: July 7, 2013

Level: University

Grade: B

Length: 5 / 1207

Essay text:

Almost 80 percent said they would pay more for environmentally friendly products. According to Jacquelyn A. Ottman, (author of Green Marketing: Opportunity for Innovation) from an organizational standpoint, environmental considerations should be integrated into all aspects of marketing ? new product development and communications and all points in between.The holistic nature of green also suggests that besides suppliers and retailers new stakeholders be enlisted, including educators, members of the community, regulators, and NGOs. Environmental issues should be balanced with primary customer needs...

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