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Grand Livina Marketing Plan

Grand Livina Marketing Plan

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Title: Grand Livina Marketing Plan

Essay Details:

Subject: Miscellaneous

Author:

Date: April 12, 2015

Level: University

Grade: B

Length: 13 / 3715

Essay text:

Nissan Motor Co., Ltd. Nissan Motor Co., Ltd., began with Kwaishinsha Motor Works which started its premier car productions in 1914, named DAT. This company went through various names: Kwaishinsha Motorcar, DAT Motorcar, Jidosha-Seizo, and Nihon Sangyo which was known by "Ni-San". The name Nissan Motor Co., Ltd., was officially used on June 1, 1934, with its founder Yoshisuke Aikawa. Nissan marketed vehicles under the brands Nissan and Datsun until 1983, when Datsun collapsed. The ranking for Nissan was slowly surpassed by Honda. When the financial problems emerged in the 1990s, a French manufacturer, Renault, purchased enough stocks to control Nissan and put Carlos Ghosn as the president and CEO...

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