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During the 20th century it made its most rapid development and consolidated itself as an important business function and as a way of doing business. The majority of this development took place in the United States. A big contribution came also from Britain due to the industrial revolution. By the late 1990s, all types of organizations in the USA and Western Europe had adopted a marketing orientation and looked for a way to become even more customer focused (i.e. through relationship marketing).
The development of marketing
The roots of marketing lie back in the time when people began to produce crops or goods which were surplus to their own requirements...
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