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Marketing today is very different from what it used to be a few decades ago, mainly due to a rapidly changing world economy and the development of fast and virtually free knowledge distribution and exchange. Marketing faces many new challenges in the 21st century but none for important than the surge of globalization and information technology, both which impact current businesses more than any other factors. These 2 challenges can make or break a business and it requires the implementation of brand new strategies to cope with the rapidly evolving global market we have today.
Globalization
Globalization, as Wikipedia defines it, is a complex series of economic, social technological, cultural and political changes seen as increasing interdependence, integration and interaction between people and companies in disparate locations...
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