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Essay Details:
Essay text:
In fact, McDonald's is nearly everywhere in the world so that
many people think it has already become part of their own cultures. But then the question arises: How did this come to be the
case? Here is a brief outline of its history (based on Hebert, 1997; McDonald's Corp., 1997; Mclennan, 1996).
History
In 1937, McDonald's was founded as a small local restaurant by two brothers, Maurice and Richard McDonald in Pasadena,
California. In 1948, the brothers then converted their barbecue drive-in with car hops into limited-menu, self-service drive-in, in
San Bernardino, California - the first advent of quick service restaurant industry...
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