Global Communications Rubric

Essay text:

1 6.00 6.00 Business Opportunity (Course Objective) Analyzed specific issues and related opportunities, identified key stakeholders (as groups) and potential conflicts between stakeholders, created an end-state vision clearly related to the opportunities, identified S.M.A.R.T end-state goals clearly reflective of the vision, explained the gap between the current situation and the desired end state Analyzed specific issues and related opportunities, identified key stakeholders (as groups) and potential conflicts between stakeholders, created an end-state vision related to the opportunities, identified end-state goals reflective of the vision, identified the gap between the current situation and the desired end state Identified specific issues and related opportunities, identified key stakeholders (as individuals) and potential conflicts between stakeholders, created an end-state vision related to the opportunities, identified end-state goals reflective of the vision, description of the gap between the current situation and the desired end state did not demonstrate comprehension Identified few issues and related opportunities, identified key stakeholders (as individuals) and potential conflicts between stakeholders, created an end-state vision that was not related to the opportunities, identified end-state goals, not all goals were reflective of the vision, description of the gap between the current situation and the desired end state did not demonstrate comprehension Did not effectively analyze the business opportunity 33...