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Essay text:
The ten companies’ best practices were compared and contrasted to the Global Communications scenario.
Competitive Benchmarking Research
Organizational Communication
AT&T has a long history of working with their union employees when determining how to downsize the company. When the layoffs occurred in 1990, the company worked with the union representatives to create early retirement packages. Other companies, like Nortel demonstrate several ways to promote messages of business changes like the joint venture with Microsoft. For instance, to get the organization behind the partnership, marketing, and advertising ramped up...
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