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Finally, Giuseppe's opened their doors in late 1992 after all the government regulations were complete. This was a gourmet sausage company that specialized in dinner sausages that consisted of ore than 80 different sausage products. In the beginning sales were slow but by late 1997 sales were over $250,000 due to expanding clientele. This case analysis will analyze Giuseppe's external and internal environments as well as recommend strategic actions to maintain a competitive advantage.
1. Describe the Dominant Economic Characteristics of the Industry.
The Dominant Economic Characteristics of the Specialty Sausage Industry
Growth and Position in Life Cycle:
The specialty sausage industry was in the growth phase of the industry's lifecycle...
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