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Essay text:
More bases could lead to overlapping of routes and doubling
of costs.
- Long term goal for any big player is to be able to expand internationally which will ensure its survival and success.
2. The continuance of the current strategic relationship between Lufthansa and Germanwings is very critical for the progress of the ‘daughter’ for achieving its stated objectives.
But history has been a witness to breaking up of many such relationships profitably or otherwise. This occurs due to several incompatibilities that arise in course of the journey such as: cannibalization between business models; implausibility of the communication concept; increase
in organizational complexity to mention a few...
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