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Essay text:
The intention is to provide key data that offers the pos-sibility for deduction as well as a comparison with other international meeting
destinations. All presented data is taken from the studies of AUMA, GCB Meeting and Event Barometer, ghh consult, TNS Infratest GmbH and VDR Travel Report. The statistical universe of each study is defined in Appendix B. The outcomes predicate that there is a growing international participation in fairs and trade shows. In the same way the strategic geographical position of Germany will at-tract more businesses. It could be detected that despite the fact that companies need meetings as mean to keep their employees informed, trained and moti-vated, each event has to proof its effectiveness and efficiency...
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