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Generation X Annotated Bibliography

Generation X Annotated Bibliography

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Title: Generation X Annotated Bibliography

Essay Details:

Subject: Miscellaneous

Author: Andrew T

Date: June 1, 2011

Level: University

Grade: A

Length: 3 / 682

Essay text:

(1995). Don't try to reach gen x on tv. Brandweek, 36 (20), 38. This article describes how marketers need to use technology to target Generation X effectively. The on-line services used by Generation Xers allow marketers to directly "target their message and then build a relationship". Codrington, G. (1998). Generation X: Who, what, why and where to. Retrieved October 2, 2004, from http://www.youth.co.za/genxthesis/ch1.htm. This website examines the depth and history of generation X. The author details "generational theory, which is the theory that underlies the classification of people according the broad bands of birth years, and created the Generation X category"...

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