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Essay Details:
Essay text:
To bring the highly profitable Gardenburger into the mainstream consumer market
2. To become the leading developer, producer, and branded marketer of great tasting, convenient meat replacement alternatives in all major distribution channels.
3. To make the brand the premier name in the category.
1.2 Strategies
Growth Strategy
1. Brand the veggie patty category
2. Leverage the brand into new channels (achieve a min. of 70% penetration for six SKU?¦s)
3. Support expansion with advertising and promotion
4. Strengthen leadership position in current channels (food service, club store, grocery)
5...
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