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Gap Analysis Lester Electronics 10

Gap Analysis: Lester Electronics

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Title: Gap Analysis: Lester Electronics

Essay Details:

Subject: Miscellaneous

Author: Jerry H

Date: July 17, 2016

Level: University

Grade: A

Length: 8 / 2261

Essay text:

This strategic partnership has allowed Lester Electronics to be a dominant market player in the United States. However, Lester has a very minor portion of the market in Europe and Asia. In order grow the business and secure the capacitor supply chain, Lester must evolve from the status quo business plan. Of the several strategic growth opportunities, such as buy Shang-wa Electronics, form a joint manufacturing venture with Shang-wa Electronics, or sell Lester Electronics to Avral Electronics, the Lester Board of Directors has chosen to merge Shang-wa Electronics. The merger will secure Shang-wa as a supplier which accounts for 43% of Lester's revenue and provide a market opportunity in Southeast Asia...

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