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Essay text:
Harrison-Keyes (HK) is at the threshold of this opportunity, but before it can move into the digital age, it must identify the underlying issues and effectively implement change processes for it to improve the company's overall situation.
Situation Analysis
Issue and Opportunity Identification
Harrison-Keyes is a well established publishing company specializing in scientific, technical, business books and journal as well as educational materials for professionals and consumer markets. Despite Harrison-Keyes' past success, the company is experiencing a decrease in profitability as is most of the competition in the industry due to much larger distributors...
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