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The first step was to form alliances with satellite and wireless providers to offer video services, satellite, and Internet access to existing and new customers. The second step was to be more aggressive in marketing its' services both nationally and internationally.
The President spoke with the Chief Executive Officer, Katrina, after a meeting with the Board of Directors and she sent an email to the Senior Leadership team to let them know, according to the University of Phoenix Week Four Scenario (2007), "The Board has approved our plan! I just spoke with the President, who said the Board completely agrees that we need to enter and compete in local markets AND step up our globalization...
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