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This created a gap between Global and the union, and between Global and its stockholders, as they have alienated the union and employees from plan. These alienations have created disparities that require corrective action.
Situation Analysis
Issue and Opportunity Identification
Global did not communicate with its employees and their union prior to making the decision to implement the restructuring plan. GC needs to develop an intranet or email system to better inform its employees and the union which would lead to increased performance and greater profitability. "The point here is that we need to be sensitive to the symbolic meaning of the communication medium to ensure that it amplifies rather than misinterprets the meaning found in the message content," (McShane and Von Glinow , 2005 , p...
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