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GC has to identify the conflict and come up with ways to fix, and deter future conflict. The top executives at GC had to look at how they made the decisions that affected the customers, employees, etc. “Conflict is an unavoidable aspect of organizational life,” (Kreitner & Kinicki, 2004, p14). GC is in an industry that is diminishing as a standalone telephone company. They had to look at adding bundled services. “First, they plan to realize growth through the introduction of new services, primarily to its small business and consumer customers, who will now be served in both local and long-distance markets across the country,” (University of Phoenix, 2008, pg 1)...
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