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This disparity resulted in payroll cuts and closed plants and finally losses of one billion dollars in 2002. The damage to Ford was disastrous bearing witness to a 75-year market share low: 20.7%. Ford CEO Bill Ford was forced to make quick changes to appease the fickle consumer or face severe monetary consequences.
The changes Bill Ford instituted were not a band-aid on the company hemorrhage but long-term solutions. In a two-year effort costing over 400 million dollars Ford completely gutted truck factories in Norfolk, VA and Kansas City, MO. The effort was aimed at redesigning around the concept of flexible manufacturing...
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