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A marketer can gain valuable information such as gaining a customer's attitudes and determining advertising persuasiveness. The group is typically run by a moderator who maintains the group's focus. Some recent topics of interest regarding this subject are focus groups for advertising, Online focus groups, and political focus groups.
Traditional focus groups usually deal with a consumers reaction to a product, whether it be good or bad. In today's ad-packed media, marketers need to worry about how consumers react to their advertising. Many marketers have set up focus groups to do just that: gauge how efficient an ad is, whether or not the group was interested, and if the ad and brand name can be recalled from the spot...
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