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Now in a situation as this what can one do to overcome the coffee crisis?
We will progress further by taking a look at what big corporations like Nestle or P&G are doing and can do for the betterment of the livelihoods of coffee farmers. Moreover, of how an ethical supply chain or ethical buying behavior can impact and boost the sale of fair-trade coffee.
Lastly, we conclude through enumerating and justifying ways to improve the fair-trade crisis through direct relationships with suppliers, increasing demand through awareness building and taking steps to reduce supply.
2. LIST OF ILLUSTRATIONS
Figure 1...
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