Fair & lovely

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Pre-written Papers:

Title: Fair & lovely

Essay Details:

Subject: Miscellaneous

Author: Noe T

Date: December 3, 2014

Level: University

Grade: A

Length: 23 / 6815

Essay text:

Store Formats at CCD 13 10. Menu Decision at CCD 14 11. Reward & Recognition for Employees 14 12. Customer Loyalty Programme 15 13. Customer Satisfaction 16 14. Customer Involvement 16 15. Future Focus: Enhancing experience through service initiatives 17 16. The road ahead?.. 17 17. Issues for discussion in the case 18 Appendix A: Segmentation 19 Appendix B: Promotional Campaigns 20 Appendix C: Strategy Charts for Coffee Bars 23 Appendix D: Coffee Consumption Pattern in India 24 D1 :Based on Geography 24 D2 :Category Segmentation 24 D3 :Estimated Domestic Consumption (1991-2000) 24 Appendix E: Cafe Coffee Day 25 Appendix F: Product Variety 26 Appendix G: Cafe Citizen Card (loyalty card) 26 Appendix H: Distribution Network 27 Appendix I: Cafe Coffee Day outlets 27 1...

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