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Essay Details:
Essay text:
However, as large US Competitors have entered the hand sanitizer industry, which is now worth over $400 million every year, Purell’s market share is diminishing. Although still the market leader in the industry, GOJO must fight for revenue opportunities. One way to do that is to take Purell into international markets.
India Provides an Opportunity
Possible Barriers
GOJO must consider possible barriers to Purell’s entrance into Indian markets. These barriers include:
Recommendation
Extensive research provides evidence that marketing Purell Instant Hand Sanitizer in India would be mutually beneficial to GOJO Industries and the people of India...
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