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Essay text:
is a successful firm providing marketing and sales training for agricultural companies. Tom Jackson, president and owner of ETI (Executive training inc.) started the business 17 years ago. Due to the rapid expansion of internet use, Tom decides to investigate the idea of an online version of his training programs, whether this initial investment, at first thought to be very high, is worth the risk, and whether the preservation of this capital until the market is safe enough to expand into is a better idea.
The following pages show an analysis of this particular problem, and how we chose to resolve it...
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