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Firstly, motion pictures are produced at The Walt Disney Studios, to then be broadcasted, radioed or published by the Media Networks. To complete the circle, Disney Consumer Products merchandise the brand so that children around the Globe can buy all sort of goods related to Disney's characters and the various Parks and Resorts offer a family-day "Where Dreams Come True" (The Walt Disney Company). All these segments, added to the recent venture with Apple and Pixar through Steve Jobs, result in a company with an extremely well-developed and exemplary chain value (See appendix 1).
Disney's formula for delivering the product is one that pursues excellence by exceeding its clients' expectations...
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