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Then we’ll move onto how advertising can be deceptive and manipulative and the effects of advertising on our value system. Which then brings us back to ethical advertising and social responsibility becoming an important factor especially to bigger companies who can invest and benefit from long term advertising/CSR campaigns. We’ll also look at some examples and how CSR can benefit a company in the long run.
Lastly, we’ll look into the similarities between Advertising and CSR, and how both achieve results and can be seen as a tool to help achieve economic goals since both are created and built from society’s (consumers) deep emotional values...
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