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Essay text:
In 2004, almost 34 billion dollars was spent on newspaper advertising. In the same year, newspapers hauled in about 9 million dollars from subscription and single use buyers.
Advertising Exist to solve two problems :
1. Too many goods or materials - If there was not enough of an item, there would be no need to advertise it.
2. Advertising is also a way of reaching your consumers who would otherwise be unfamiliar with your product.
Many ads work by providing information: what is the product? what are its characteristics, qualities, functions?
Most of us admit that advertising industry is a „necessary evil”...
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