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When the investors invest their money into companies, they are not only looking at the companies' investment potential but they also look at whether the company is socially responsible. To find the answer to the previous question, ethical investors use the process called screening.
"Screening is the practice of including and excluding publicly traded securities from investments portfolios or mutual funds based on social and/or environmental criteria. Socially concerned investors generally seek to own profitable companies with respectable employee relations, strong records of community involvement, excellent environmental impact policies, and practices, respect for human rights around the world, and safe and useful products"...

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