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I will conclude this paper by analyzing the importance of social responsibility and ethics as related to Coca-Cola's marketing strategies.
When one visits the home page of The Coca-Cola Company, he or she is greeted by the time of day and the slogan "global refreshment" (Coca-Cola, 2007). This is a globally marketed company that has found success all over the world and by having the ability to find the right balance between worldwide standardization and domestic adaptation has made Coke the number one brand in the industry (Armstrong, 2005). Popularity does not mean instant success in the international market though...
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