Environmental Changes to Marketing Mix
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Title: Environmental Changes to Marketing Mix

Essay Details:

Subject: Miscellaneous
Author: Bridget M
Date: January 9, 2015
Level: University
Grade: A
Length: 6 / 1557

Essay text:

With the advent of the internet technology, the Company has changed its promotion modes using websites which has a global reach and relatively costing lesser. PHYSICAL EVIDENCE: The demographic changes from the late 90's evidences the increase in middle class population. This middle class segment would ideally be a bachelor degree holder with a fixed monthly salary. The increase of middle class society with a higher disposable income, would prefer to enjoy their ice-cream in more upmarket restaurant premises, which combine the elegant-ness of a traditional restaurant combined with the casual outlook of more middle class decor without looking very "arrogant", ie: an oulook which welcomes rather than restricts only to certain class...

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