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Therefore, fast-food restaurants will have to re-evaluate their business plans. Erin Pooley’s “A Recipe for Change” recognizes that the consumers are requesting healthier alternatives, for “times and waistlines have changed” (Pooley, 2007). Pooley suggests advice and incentives through facts and figures. However, the author’s arguments are poorly presented in the introduction, thesis, and conclusion. While the article contains interesting insights, the overall content is unclear and ambiguous.
The article, found in the Canadian Business October 2007 Edition, has the readership of businesses, restaurant owners, and consumers of the fast-food industry...
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