Employer Branding

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Pre-written Papers:

Title: Employer Branding

Essay Details:

Subject: Miscellaneous

Author: Wm M

Date: March 4, 2017

Level: University

Grade: A

Length: 5 / 1224

Essay text:

That’s why e-branding is increasingly seen as the single-most important factor influencing the selection of an employer by a potential employee. “What employment branding helps in doing is increasing the perception of a company as a potential employer of choice thereby not only reducing attrition but also increasing the pool of available talent. Also, most importantly, it makes the shift from people joining an organisation because of money to joining a company because of what it is,” explains Vipul Prakash, partner, Elixir Web Solutions, which helps companies build employment brands. Initiated by BPO firms, today, not only the entire IT industry, but also companies in banking, financial services, retail and hospitality swear by e-branding...

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